What YouTube’s Algorithm Looks For When Displaying Videos

The algorithm is one of the most mysterious things about the platform. It determines what videos you see, and how those videos are displayed to you. And it’s always changing based on who’s watching what and when. But how does it work? What are some of the factors that determine if a video will be displayed in your feed? Well, let’s find out!

Video Titles And Descriptions

The first thing a viewer sees when they’re searching for something on YouTube is the title of your video. This is why it’s important to use keywords and phrases that will get your video ranked in search results.

For example: if you have a channel about gaming, then you should include “games” in your titles as often as possible. If you want more views from people searching for specific games, then make sure those specific names are included as well!


Tags are an important part of the YouTube algorithm. They’re how videos are grouped together, and can make or break whether or not your video will be seen by others.

It’s important to use tags that are relevant to your video, but also ones that aren’t too broad or specific. You want enough tags so that people searching for similar content can find yours, but not so many that it looks SPAMMY or doesn’t make sense. It’s also good practice to include some general keywords in addition to niche-specific ones.

Minutes Watched Per Video

The YouTube algorithm looks at minutes watched per video to determine what content is most engaging for its users. This metric shows you how long people are watching your videos, and it’s important to keep this number high so that YouTube will continue to promote your videos. You can do this by creating engaging content that keeps viewers coming back for more!

Viewer Retention

Viewer retention is a measurement of how long viewers stay on a video, and whether or not they return to watch it again. The more people who stick around to watch your content, the better your viewer retention rate will be–and this can help boost your rankings in YouTube’s search results.

If you want to improve your viewer retention rates, try adding captions or subtitles so that people who speak different languages can still enjoy what you have to offer (or if there are parts of the video that aren’t clear). You might also consider including transcripts at the end of each clip so viewers can quickly scan through them if they don’t have time for full viewing sessions right away.